Fans to Celebrate the 2025 Season Kickoff with Official Watch Parties in Manchester, Berlin, Madrid, Mexico City, Rio de Janeiro, Toronto and Brisbane. Read more about the NFL Experience in this press release from the league.
NFL Experience 2025
NEW YORK — Aug. 11, 2025 — The National Football League is bringing fans around the world closer to the kickoff action with NFL Experience, the league’s official in-market celebrations, offering fans a free, unmatched gameday experience designed to capture the energy and excitement of the 2025 season kickoff. Events will take place in Manchester, U.K.; Berlin, Germany; Madrid, Spain; Mexico City, Mexico; Rio de Janeiro, Brazil; Toronto, Canada; and Brisbane, Australia.
Free registration is now open through NFL OnePass at NFL.com/OnePass or through the NFL OnePass app. Fans who register and check in via OnePass will have access to special giveaways, including game tickets, and other exclusive market-specific experiences that only the NFL can deliver.
The announcement comes as the NFL’s international fan base continues to grow at a record pace. More than 183 million fans now follow the league outside the United States, fueled by the success of regular season NFL International Games across Canada, Mexico, the U.K., Germany and Brazil and the league’s upcoming game expansion into Ireland, Spain and Australia. These watch parties build on that momentum, giving fans around the world more opportunities to come together and share in the excitement of football.
“Our international fan base is one of the fastest-growing communities in sports, and NFL Experience is our way to celebrate that passion and bring the excitement of NFL Kickoff directly to fans around the globe,” said Peter O’Reilly, NFL executive vice president, club business, international, and league events. “Through the success of the International Games and the passion we see from fans in markets around the world, it’s clear that the appetite for football has never been stronger. We’re building on that energy by creating more ways for fans to experience the game, helping make it a year-round, global NFL experience.”
At the NFL Experience, fans can expect:
- Live Game Screenings: Watch opening weekend games on big screens surrounded by passionate NFL fans.
- Interactive Football Fun: Test your skills with NFL Combine-style challenges, tailgate games, and football-themed photo ops, including an exclusive photo with the Vince Lombardi Trophy.
- Local Entertainment: Enjoy gameday entertainment inspired by each city’s culture.
- Gameday Food: Taste food and drinks from hometown chefs and restaurants bringing their local twist to gameday.
- Exclusive Giveaways & Merchandise: Fans who register and check in with NFL OnePass will have chances to win prizes, shop limited-edition NFL gear and win tickets to highly sought-after events and games including Super Bowl LX in the San Francisco Bay Area on Feb. 8, 2026.
- NFL Team & Player Experiences: Get up close with the game through appearances by NFL Legends, mascots and cheerleaders.
- NFL Partners: Official NFL partners will bring added excitement to each celebration through exclusive fan perks and interactive experiences.
The NFL’s international growth is a strategic priority for the league and its 32 teams. Through global football development efforts, from grassroots to elite levels of play via NFL Flag, the NFL Academies and the International Player Pathway (IPP) program as well as international fan growth via the NFL’s Global Markets Program and key international media and commercial partnerships, the league is investing in global initiatives alongside its international games to bring American football to fans and athletes around the world.
More details, including event locations and entertainment for each market, will be announced in the coming weeks.
NFL Experience Schedule & Locations
| City | Market | Date | Time | Venue |
| Rio de Janeiro | Brazil | Sept. 5 | 7 p.m.– 1:30 a.m. | Armazém Utopia |
| Brisbane | Australia | Sept. 6-7 | 8 a.m. – 2 p.m. | Felons Barrel Hall |
| Manchester | United Kingdom | Sept. 7 | 3 p.m. – 11 p.m. | Courts Club |
| Berlin | Germany | Sept. 7 | 2 p.m. – 11 p.m. | Uber Platz |
| Madrid | Spain | Sept. 7 | 3 p.m. – 11 p.m.
|
Plaza de Oriente |
| Mexico City | Mexico | Sept. 4-7 | Thursday – Friday: 4 p.m. – 10 p.m. Saturday – Sunday:
|
Frontón Bucareli |
| Toronto | Canada | Sept. 7 | 12 p.m.—12 a.m. | The Parkdale Hall |
*All times are local and subject to change*
Fans must register at NFL.com/OnePass or through the NFL OnePass app (iOS and Android) to attend.
