Third Party Advertisement

Featured Editorials

Super Bowl Survey

  •  
  •  
  •  
  •  

BURSON-MARSTELLER SUPER BOWL SURVEY HIGHLIGHTS

THE AT-HOME EXPERIENCE TRIUMPHS

  • 69% of fans would prefer to watch the game in the comfort of their own home, with family and friends. Only 23% would prefer to watch the game in-person.

IS IT JUST A GAME?

  • 51% of Americans think of the Super Bowl as a social event or entertainment spectacle, with 49% considering it a sporting event.

Visit BetOnline.ag to place your bets during the Super Bowl!

PUTTING FANS IN CONTROL OF HOW THEY SEE THE ACTION

  • Fans are interested in more ways to enhance the game experience – specifically, 47% are interested in multiple camera views that they could select themselves.

WHO ARE FANS LISTENING TO ON SOCIAL MEDIA DURING THE GAME?

  • 43% of social media users look for commentary from close friends during the Super Bowl, versus 12% interested in what companies and brands are saying.

A GLIMPSE: MILLENIALS AND THE SUPER BOWL

  • More than half (55%) of Millennials consider the Super Bowl to be a social or entertaining spectacle as opposed to a sporting event.
  • 48% of Millennials stated that they purchased a product they saw featured in a game day ad last year.
  • A third (33%) of Millennials would prefer a boring Super Bowl with great commercials, versus a great game with boring commercials.
  • 82% of millennials are expecting to check social media or news outlets during the big game, with 37% of them planning to make five or more posts during it.
  • Two thirds (69%) of Millennials feel that social media brings them closer to the game.
super bowl survey

This Article Was Written By Phil Sullivan

Avatar for Phil Sullivan
-

I started JetNation in 2005 and have been a New York Jets season ticket holder since graduating from high school. My dream is to see the New York Jets win the Super Bowl. Until then, I will be right here on JetNation writing, dreaming and talking NY Jets football.