The NFL’s international presence is continuing to grow, and the New York Jets are at the forefront of this expansion. On October 12, 2025, the Jets will host the Denver Broncos at Tottenham Hotspur Stadium in London as part of the NFL’s International Series. This Week 6 contest marks the Jets’ third appearance at Spurs in five seasons, highlighting the continued commitment from the league to engage with fans worldwide.
A Growing Fanbase Across the Atlantic
The NFL’s popularity in the UK has risen in recent years. Brits have embraced American football, with merchandise sales, viewership, and participation in “Fantasy Football” on the rise. The league’s efforts to bring regular-season games to London have played a pivotal role in this growth, offering fans in the UK a chance to experience the thrills of the NFL firsthand.
The Jets Commitment to International Growth
The Jets have been proactive when it comes to building their brand internationally. Under the NFL’s Global Markets Program, the team holds marketing rights in the UK, allowing them to engage directly with British fans through events, merchandise, and digital content. This move aims to build up a loyal fan base beyond American borders.
Betting Industry Embraces the NFL’s International Expansion
The NFL’s global footprint has expanded, and the betting industry has taken notice. The league’s international games, particularly those in London, have become huge events for sportsbooks. In the UK, licensed online casino sites have been able to offer a wide range of NFL betting options, from traditional wagers to in-play betting, catering to everyone’s needs.
A Historic Rivalry on an International Stage
The Jets and the Broncos have developed a competitive rivalry, facing each other for the sixth consecutive season in 2025. This matchup not only offers an exciting game for fans but also serves as a testament to the NFL’s strategy of delivering thrilling matchups at home and internationally.
Looking Ahead
The 2025 season will feature a record seven international games across five countries, including the UK, Brazil, Germany, Ireland, and Spain. This global approach underlines the NFL’s dedication to growing the sport’s popularity worldwide. For fans in London and beyond, this is far beyond just being the Jets vs the Broncos; it’s a celebration of the growing NFL international community.
Conclusion
American sports such as the NFL have always been renowned for being huge…in America. For a long time, while there were international fans who watched the NFL, most outside the USA tuned in to watch the Super Bowl exclusively. However, all that has changed over time, with the NFL and other American sports developing into global products. Not only that, but global fan bases are being developed and communities fostered, which is helping to take the NFL to the next level. You only have to look at the popularity of the matches that happen at the Tottenham Hotspur Stadium to realise just how big the NFL now is outside of America.
